You paid someone to build you a website. It looks fine. But the phone isn't ringing, enquiries aren't coming in, and when you search Google for what you do in your area — you're nowhere to be found. This is more common than you think, and it's almost always fixable.
If any of those sound familiar, keep reading.
The website building industry has a dirty secret. It is perfectly possible to build a website that looks completely professional, passes any visual inspection, and is utterly invisible on Google. Thousands of local businesses have exactly this — a site that exists, costs money to host, and brings in almost nothing.
The reason is almost always the same. The site was built by someone whose job was to make it look good — not to make it rank. No local keyword research. No properly written page titles or meta descriptions. No Google Business Profile connection. No thought given to how fast it loads on a phone. No consideration of whether the content actually answers the questions a potential customer is typing into Google.
The result is a website that Google doesn't know what to do with. It crawls it, finds nothing particularly useful, and doesn't rank it for anything. The business owner assumes websites just don't work for their industry. They're wrong — their website just wasn't built properly.
"It is perfectly possible to build a website that looks completely professional and is utterly invisible on Google. Thousands of local businesses have exactly this."
Before we touch anything, we audit your existing site against the factors Google actually uses to rank local businesses. Here is what we check.
Does your site actually mention where you work and what you do in the language your customers use? Most don't. We identify what people are searching for and make sure your pages are built around those searches.
Google penalises slow sites — especially on mobile. We test how your site performs on real devices and fix the issues that are costing you rankings and visitors.
Is your Google Business Profile properly set up, verified and connected to your site? This is the most commonly missed local SEO asset and the one that makes the most immediate difference.
These are what Google reads first to understand what your page is about. Most sites either leave them blank or fill them with generic text that tells Google nothing useful.
Your business name, address and phone number need to match exactly across your website, Google, and every directory your business appears in. Inconsistencies quietly undermine your rankings.
Does your content actually answer the questions your potential customers are asking? Is it structured in a way that helps Google understand what each page is about? We review and rewrite where needed.
This is the first honest conversation we have with every client. Here is how we think about it.
If the structure is sound
This is often the right answer — and we'll tell you if it is.
If the foundations are broken
We'll only recommend this if it genuinely makes more sense.
We make this assessment for free as part of our initial consultation. We have no incentive to recommend a rebuild if an optimisation will do the job.
Every optimisation project starts with an audit and ends with a site that Google actually understands. Here is what the work looks like.
A clear report on exactly why your site isn't ranking and what needs to change, in plain English.
Page titles, meta descriptions, headings, content and internal linking all rewritten and restructured for local search.
Properly verified, fully optimised, connected to your site and set up to help you appear in map results.
Identifying and fixing the issues that are making your site slow and costing you rankings.
Auditing and correcting your business information across all the directories Google pays attention to.
Clear reporting on rankings, traffic and visibility so you can see exactly what's changed and why.
We work with local businesses across Croydon, Sutton, Kingston, Cobham, Guildford, Woking and the wider Surrey area who have an existing website that isn't performing. If you're spending money hosting a site that brings in no enquiries, or you're watching competitors rank above you on Google despite doing better work — this is where we start. We'll tell you honestly within the first conversation whether we can help and what it would take.
We'll audit your site for free and tell you exactly what's holding it back — no obligation, no jargon.